Kitchen stove brand design

企业品牌设计-厨灶品牌设计

本项目是一家来自广东的厨具品牌制造商,合作之前整体品牌形象落后推广物料欠缺,从创办至今依然没有意识通过品牌把自身产品优势及品牌文化完整有效的推送给消费者。整个企业对品牌的认知相对薄弱,通过与厂商的深入引导,我们从产品线着手重新系统完善的为企业梳理了一遍品牌架构,为企业做了清晰的品牌定位与品牌升级。以下是升级后的两套产品手册。

本项目是一家来自广东的厨具品牌制造商,合作之前整体品牌形象落后推广物料欠缺,从创办至今依然没有意识通过品牌把自身产品优势及品牌文化完整有效的推送给消费者。整个企业对品牌的认知相对薄弱,通过与厂商的深入引导,我们从产品线着手重新系统完善的为企业梳理了一遍品牌架构,为企业做了清晰的品牌定位与品牌升级。以下是升级后的两套产品手册。

Project: kitchen stove brand
Location: guangdong
Time: 2015
Design: Yang zhijun
Preface:
This project is a kitchen appliance brand manufacturer from guangdong province. Before the cooperation, the overall brand image was backward and the promotion materials were insufficient. Since its establishment, it has not yet pushed its product advantages and brand culture to consumers completely and effectively through the brand image.The brand awareness of the whole enterprise is relatively weak. With the in-depth guidance from manufacturers, we reorganized the brand structure from the product line in a systematic and perfect way, and made a clear brand positioning and brand upgrading for the enterprise.The following are the two updated product manuals.
 

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