SIX SEX

第六感

第6感從來都是女性的專屬本能,怎樣將女生、第6感、套套緊密的聯系在一起同時又能直觀形象地把這一訴求通過視覺表現出來將是本次設計的重點。本次創意打破了傳統的思維模式,通過對消費人群的消費行為、心理需求進行梳理、推敲,最終提出了以女性群體為主觀概念的創意主題“拯救小鳥“。這是一個幽默而風趣的主題,是一種極具”內涵“的暗示性情感表達,表現了女生通過自己的第6感而感知到的男生最真切的生理需求,最終女生以含蓄、委婉的方式解決了男生這一需求的過程。可以說這是一款每位知性女生都值得擁有的浪漫神器。

第6感包裝設計

 

表現手法:(這是一款由女生送給男生的避孕套產品,通過幽默詼諧的手法表現了女生對男生最真實的第6感)“困在鳥籠中的小鳥需要被解救”以一只生動、可愛的籠中小黃鳥為題材,通過夸張、形象的手法傳達了小鳥被困的無奈與渴望,在用盡不同手段營救無效的前提下,最終通過“第6感“而獲救的過程,同時通過獲救后的自由和舒暢的神情暗示了”第6感“給男生帶來的無限快感。同時,包裝以鮮亮的色彩基調延伸的系列產品,給人以歡快、浪漫、趣味的視覺享受既符合大眾消費者的審美情趣又適合年輕群體的審美口味。


Performance method: (This is a condom product sent by a girl to a boy. The humorous and humorous way of expressing the girl's true feelings of the boy's sixth sense) "The bird trapped in the cage needs to be rescued." The vivid and lovely caged yellow bird is the subject. Through exaggeration and imagery, it conveys the helplessness and eagerness of the bird being trapped. Under the premise of using different methods to rescue it, it is eventually rescued through the “sixth sense”. The process, at the same time, through the rescued freedom and relaxed expression hinted at the "sixth sense" to bring the infinite pleasure to the boys. At the same time, the series of products that are packaged with bright color tone extensions give people a joyful, romantic and interesting visual enjoyment which is not only in line with the aesthetic tastes of the mass consumers but also suitable for the aesthetic tastes of young groups.

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