WALNUT OIL

紫江定制核桃油

 

紫江核桃油定制包裝設計

 

本案將結合產品特性及市場的重新消費定位為客戶解決銷量和包裝陳舊沒有賣點的問題。鐵樹核桃是一種很特別的核桃種類,以果實外殼堅硬著稱,同時果肉比一般的核桃營養價值更豐富口感更好。通過產品的特征我們對市場做了深入的研究和細分,最終把它定位于幫助孩子提升吃飯食欲的保健類高端產品。創意手法上我們別出心裁通過手繪的形式分別將針對的對象通過鐵樹核桃為核心串聯成了兩個具有故事性的生動畫面,通過三個高、矮、胖、瘦,性別特征不一樣的不同年齡的孩子一起拉核桃一起吃核桃的連續性故事重點突出了產品對象是可以針對不同年齡不同身體素質和不同性別的小朋友,這跟我們的賣點形成的高度統一。讓爸爸媽媽在購買的時候能瞬間產生相比較其它同類產品更直觀更具說服力的購買理由,其中畫面中的三個小朋友在吃核桃的時候加入了他們平時吃飯的勺子和叉子作為道具既增加的畫面的親和力又增加了與小朋友的互動感。同時產品整體調性以白色為主,突出了產品的純天然性和無任何添加的特點從而給消費者傳達一個安全放心的信息,讓爸爸媽媽更有安全感更放心給小朋友食用最終達到增加食欲增強體質的作用從而幫助小朋友更快樂更健康的成長。

This case will combine the product features and the market's re-consumption orientation to solve the problem of customers selling and packaging outdated. Tieshu walnut is a very special type of walnut. It is famous for its hard shell, while its flesh has richer nutritional value than regular walnut. Through the characteristics of the products, we have done in-depth research and subdivision of the market, and finally positioned it as a high-end product for health care that helps children improve their appetite for dinner. In creative ways, we ingeniously used hand-painted forms to connect the targeted objects through Tiehu Walnut as the core of the two story-like vivid pictures, through three high, short, fat, thin, different gender characteristics of different ages The continuity story of the children together to eat walnuts together with walnuts highlights that the product object can be for children of different ages and different physical fitness and gender, which is highly consistent with our selling point. Let mom and dad get a more intuitive and convincing purchase reason when compared with other similar products. The three children in the picture added the spoons and forks that they usually eat as props to increase when they eat walnuts. The affinity of the screen also increases the sense of interaction with the children. At the same time, the overall tone of the product is mainly white, which highlights the natural and no added features of the product to convey a safe and secure message to consumers, so that parents can feel safer and give them more food to their children and eventually increase appetite. Strengthen the role of physique to help children grow happier and healthier.

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