FLYING CRANE MILK POWDER

飛鶴奶粉

通過市場分析梳理,保留原來飛鶴老包裝的色彩和部分元素,在延續中進行新的升級設計。設計擯棄了之前的老罐體,以時尚、卡通、簡潔、便捷為主,融合新的IP形象重點突出飛鶴順應新時代的市場競爭創新意識。

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飛鶴新包裝
 

通過市場分析梳理,保留原來飛鶴老包裝的色彩和部分元素,在延續中進行新的升級設計。設計擯棄了之前的老罐體,以時尚、卡通、簡潔、便捷為主,融合新的IP形象重點突出飛鶴順應新時代的市場競爭創新意識。


 

Through market analysis, we will retain the original color and some elements of the original packaging of the crane, and carry out new upgrade designs in the continuation. The design abandoned the old tanks before, and was mainly based on fashion, cartoons, simplicity, and convenience. The integration of the new IP image focused on flying cranes' compliance with the new era of market competition and innovation.

 

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