品牌形象设计 _一套日式餐厅品牌形象的自白

2019-04-24

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近些年受日本设计风格的影响,中国设计界也掀起了一股日式简约设计风潮,从此业界多了一个设计关键词“日式”。甚至许多甲方让乙方设计时口中说多最多的也是“日式”,其实“日式”并非源于日本究其根源还是中国传统文化的另一种展现形式。


稍微知晓一些历史的设计师都知道,日本从汉朝开始就一直深受中国文化的影响和熏陶,连最早的国名都是汉武帝所赐“倭国”,“倭”的含义最早源于早期的日本人因身形矮小而得其名。甚至连文字都取自中国汉字的部?#30452;?#30011;和边傍,可?#36816;?#26085;本的母体文化归根到底还是出自中国。


为什么现在“日式”风在中国很受?#38431;?#19968;方面大家是中国人对中国文化调性的东西是很有亲切感的并没有排斥,另一方面由于整个设计教育体质的影响和设计认知的偏差总认为高大上的东西就是西方现代设计的审美而长久的忽视了本土文化的魅力,甚至很长一段时间里大家只要看到设计里面有英文的出?#24535;?#26159;高大上的设计,这是一种极度的审美偏差。现在国内有很大一部分设计人都意识到了这个问题,都以不同的方式努力回归并发掘我们的主体文化,而长久的西方审美疲劳之后突然眼睛看到了一些不一样的东西之后自然而然的产生了对新鲜设计的新奇?#23567;?/p>

 

 

In recent years, influenced by Japanese design style, Chinese design circle has also set off a trend of Japanese simple design, since then, the industry has more than a design keyword "Japanese".Even when party a asks party b to design, what party a says most is "Japanese style". In fact, "Japanese style" is not originated from Japan but is another manifestation of Chinese traditional culture.


Designers with a little knowledge of history know that Japan has been deeply influenced and influenced by Chinese culture since the han dynasty. Even the earliest name of the country was "Japan" granted by emperor wudi of the han dynasty.Even the characters are taken from some strokes and edges of Chinese characters. It can be said that Japan's maternal culture comes from China after all.


Why is Japanese style so popular in China now?On the one hand, we are Chinese tonal things about Chinese culture is of great kindness has not rejected, on the other hand because of the influence of the whole design education constitution and design of cognitive biases always think things on tall is the western modern design aesthetic and for a long time to ignore the charm of Chinese culture, even the very long period of time as long as you see the design on the inside there is the emergence of English is tall design, this is a kind of extreme aesthetic deviation.Now a large number of designers in China are aware of this problem, and they all try to return to and explore our main culture in different ways. After a long time of western aesthetic fatigue, they suddenly see something different and have a sense of novelty for new design.

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